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TMCNet: Bango: iPhone Sits Outside Top 20 Handset for Browsing and Buying on the Mobile Web

[April 03, 2009]

Bango: iPhone Sits Outside Top 20 Handset for Browsing and Buying on the Mobile Web

Apr 02, 2009 (Close-Up Media via COMTEX) -- According to statistics released by Bango, when it comes to the most popular phones for browsing and buying content on the mobile web worldwide, the iPhone sits outside the top 20.

The Bango Top 20 handset list, based on Bango's February statistics, puts the Nokia 3110c on top, followed by the Samsung M800 in 2nd and the Nokia 6300 in 3rd. The iPhone appears as 24th on the list.

According to the company, the data represents the activities of brands and businesses as their consumers browse to mobile websites (measured by Bango Analytics) and buy mobile content and services (as measured by Bango Payment).

Bango detected 1,811 different types of handsets accessing the mobile Internet in just one month. The Bango chart shows that smartphones account for 30 percent of handsets in the Top 20.



"The iPhone has done a lot to encourage people to browse the internet on their phones," says Ray Anderson, CEO of Bango. "But to get the most out of their mobile marketing spend, companies who are riding the iPhone wave, attracted by its excellent features and user demographics, need to optimize their mobile websites for all phones - especially those in Bango's Top 20 handset list. Without this, they will be missing out on the mass market." "What is clear is that mobile marketers need to better understand their users," says Anderson. "Our Bango mobile analytics provides analysis of mobile visitors, mobile site activity and marketing campaigns, with detailed metrics including unique visitor count, country, network and handset of each user. This helps brands to make the best decisions about future mobile investments and get closer to their customers.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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